Sharjah is being searched as a home, and sold as a day out.
يبحث الناس عن الشارقة كمكان للعيش، ونحن نسوّقها كوجهة لزيارة.
Here you can see what the advertising spent and reached, which words people typed into Google before they found Sharjah, what they ask about living, working and visiting here, and which ads held their attention. Every figure is explained in plain words underneath it.
How the advertising is doing
Real figures from the campaigns running now.
Everything together
Real dataWhat was spent, how many people saw the advertising and how many acted.
Paid search
Real dataWhich words people typed into Google before they found Sharjah, and what each visit cost.
Who we reached
Real dataThe age and gender of the people who actually saw the advertising.
How the ads performed
Real dataWhich ads stopped people scrolling, and how quickly each one wore out.
What the ads look like
Real dataThe places, people and colours that keep showing up in the ads that worked.
On the website
Real dataWhat people did once the advertising brought them to the website.
What people want from Sharjah
What people search for and talk about, grouped around the three things Sharjah offers: somewhere to visit, to work and to live.
Sharjah to visit
Real dataThe culture, beaches, festivals and days out people search for.
Sharjah to work in
Real dataWhat people want from Sharjah as somewhere to build a business or find a job.
Sharjah to live in
Real dataHousing, schools, healthcare and daily life, as people ask about them.
What is happening
Real dataEverything on across the year, and the moments people pay attention to.
What we could add
Worked examples built on made-up figures, to show what each new source of information would let you see. Nothing in this group is real yet.
Brand health
Example onlyIs media spend moving people from knowing Sharjah to wanting to visit, live or work here — and where does the funnel leak?
Earned sentiment
Example onlyWhich perceptions of Sharjah are strengthening in the press, which are dragging, and do Arabic and English outlets agree?
Earned SOV
Example onlyAre we earning a fair share of coverage for our share of spend in the Gulf destination category?
Visitation
Example onlyDid the campaign actually put more people inside Sharjah's attractions?
Talent & earned
Example onlyIs Sharjah becoming a place people choose to work in — and is the press telling the story we intended?
What each idea would need
Example onlyA plain list of every example here and the information we would have to add.