SGMB — Earned media sentiment

How Sharjah is written about in Arabic and English news coverage, what earns warmth and what earns criticism.

concept module · earned sentiment

Simulated · not live yet

Requiresa social listening licence with Arabic NLP for social platforms — GDELT covers news and online media, not social. Coverage volume and tone, the Arabic vs English split, the coverage themes and the recent headline feed are all live from the GDELT news feed.

Spec sheet →
This module covers earned media only. GDELT indexes global news and online media. It does not see Instagram, TikTok, X or WhatsApp. Social listening remains a separate, unbuilt capability that needs a paid licence with Arabic NLP coverage.

Coverage volume & net tone

24 months of Sharjah news coverage · spikes annotated to the real cultural calendar

simulated fallback

Example figures below — the news feed could not be reached. It refreshes automatically.

Decision this unlocks — which moments in the Sharjah calendar already earn coverage on their own, so paid budget goes to the quiet months instead of the loud ones.

Arabic vs English

the two audiences do not agree

How differently Sharjah is written about in Arabic and in English.

simulated fallback
Culture & heritage+71/+58
Family & community+64/+49
Affordability+52/+61
Commute & traffic-34/-47
Nightlife & leisure-9/-38
Work & careers+21/+6

Example figures below — the news feed could not be reached. It refreshes automatically.

What the coverage is about

which themes Sharjah's press coverage concentrates in

The subjects that come up when Sharjah is written about, so you can see what the place is known for.

simulated fallback
Heritage & old town
24
Museums & galleries
19
Family activities
17
Affordability
15
Safety
12
Beaches & corniche
9
Summer heat
-7
Parking
-11
Limited nightlife
-16
Commute time
-21
Traffic to Dubai
-28

Example figures below — the news feed could not be reached. It refreshes automatically.

Where the conversation happens

sized by volume, coloured by sentiment

Which countries and outlets the conversation about Sharjah is taking place in.

simulated

Proxy — Simulated. GDELT covers news outlets only, so platform-level conversation cannot be derived from it at any price — this needs a social listening licence.

Decision this unlocks — which platforms deserve an official Sharjah presence and moderation resource, not just paid placement.

Recent coverage

most recent Sharjah articles

The most recent articles mentioning Sharjah, so the numbers above can be checked against the actual writing.

awaiting gdelt

Example figures below — the news feed could not be reached. It refreshes automatically.

Every figure on this page is simulated for illustration.