Modelled visits to Sharjah's cultural destinations, and whether media exposure caused them.
concept module · visitation
Requiresa mobility data licence and a geo-lift test design for visit volume. Venue ratings, rating trend, review sentiment and the Arabic vs English split are live from real Google reviews.
Spec sheet →eight venues
Real reviews people left on Google Maps for eight Sharjah attractions.
monthly unique visits, mobility panel projected to population
An estimate of how many people physically visited each place, built from anonymous location data rather than counted at the door.
Decision this unlocks — which attractions carry the season and which need programming support rather than more media weight.
exposed vs matched holdout
Compares areas that saw the advertising against similar areas that did not, which is the closest we can get to proving the advertising caused the visits.
+18.4%
incremental visits
Exposed index118.4
Control index100
90% CI11.2% – 25.9%
p-value0.017
Exposed emirates and governorates versus matched holdout, 8-week window.
Decision this unlocks — whether the campaign caused visits or merely coincided with them — the only defensible basis for renewing budget.
modelled, by platform
What we paid for each extra visit the advertising actually caused, rather than for visits that would have happened anyway.
Decision this unlocks — where the next dirham buys the most feet through the gate, replacing CPM as the efficiency currency.
quality of the visit
Under 30 min22%
30–90 min38%
90 min – 3 hrs27%
3 hrs+13%
First visit61%
Returning39%
Decision this unlocks — whether Sharjah is a stop-off or a day out, and whether to invest in retention or acquisition.
share of modelled visits
Where the people who visited started their journey.
Decision this unlocks — whether to keep converting nearby residents or to fund the harder, higher-value job of pulling visitors from outside the UAE.
Every figure on this page is simulated for illustration.