Sharjah's share of news coverage in the Gulf destination category against Dubai, Abu Dhabi, Ras Al Khaimah and Doha.
concept module · earned sov
Requirescompetitive spend estimates (Nielsen Ad Intel or Statista) for a real category share, and a listening licence for social share of voice. Everything else here is live: own spend from SGMB_All, earned share of voice, excess share of voice and the voice/spend scatter from the GDELT news feed, and cultural infrastructure from OpenStreetMap. The pillar heatmap stays simulated — theme-level coverage for five destinations at once is beyond what the free news feed will serve.
Spec sheet →SGMB spend distribution · last 180 days to —
How our spending is split, as a starting point for comparing it with how much of the conversation we actually own.
By platform
By market
By objective
Source: SGMB_All · paid media spend · live BigQuery
Decision this unlocks — see exactly where our own budget concentrates before arguing about category share.
monthly share of Gulf destination news coverage · news only, not social
Example figures below — the news feed could not be reached. It refreshes automatically.
Proxy — A keyword search for a destination name also catches articles that merely carry a Sharjah or Dubai dateline while covering something else entirely, which inflates every destination's count. The comparison between them stays fair; the absolute volumes read high.
Proxy — This measures news and online media coverage only. It is not social conversation, and it is not awareness — a destination can be widely known and rarely written about.
Decision this unlocks — whether Sharjah is gaining ground in the coverage it earns against the emirates it competes with for a weekend, rather than simply buying more impressions.
spend axis live from SGMB_All · voice axis waiting on the GDELT pipeline
This compares what we are spending on with how much people are actually talking about Sharjah. Spending far more than our share of the conversation, or far less, are both worth explaining.
Example figures below — the news feed could not be reached. It refreshes automatically.
Decision this unlocks — whether heavier paid months pull more earned coverage — answerable as soon as the GDELT tables exist.
computed live once GDELT lands
The gap between how loud we are paying to be and how loud we actually are. A positive gap tends to come before growth; a negative one tends to come before decline.
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percentage points
Example figures below — the news feed could not be reached. It refreshes automatically.
share of earned coverage within each theme
Which destination owns the conversation about visiting, working and living — and where Sharjah has room to claim one.
| Pillar | Sharjah | Dubai | Abu Dhabi | Ras Al Khaimah | Doha |
|---|---|---|---|---|---|
| Culture & heritage | 38% | 21% | 24% | 6% | 11% |
| Family | 22% | 34% | 25% | 9% | 10% |
| Affordability | 31% | 18% | 17% | 21% | 13% |
| Education | 29% | 33% | 26% | 4% | 8% |
| Arts | 41% | 22% | 23% | 3% | 11% |
| Nightlife | 3% | 58% | 19% | 9% | 11% |
| Business & careers | 9% | 52% | 24% | 5% | 10% |
Proxy — Simulated. Theme-level coverage for five destinations at once would need one news query per destination per pillar, which is far beyond what the free news feed will serve. Sharjah's own theme mix is live on the sentiment module.
Decision this unlocks — which territories Sharjah already owns in the press and should defend, and which are unwinnable and should be conceded rather than funded.
OpenStreetMap points of interest
How many museums, galleries, theatres and heritage sites each emirate has, as a measure of what there actually is to visit.
Every figure on this page is simulated for illustration.